It’s vital for radio stations to monetize their digital initiatives
SNL Kagen sees a bright future for online radio station revenue growth http://www.snl.com/SNL-Financial/Press_Releases/20091102.aspx . This is great news at a time when terrestial ad revenues are at a decline.
Because of the downward sloping revenues from traditional ad sales, terrestrial stations are accepting the online broadcast space as a viable revenue source. Services such as live streaming, mobile apps, and ad insertion are ways to build monetization for the radio station’s digital initiatives.
One easy and effective way in building online revenue is utilizing an ad insertion service. Ad insertion systems match advertisers with an online audience when broadcasting on the Internet. Basically, online radio ad insertion replaces the station’s terrestrial commercials with online-specific content for the Internet audience. The audience who listens to a radio station over the air hear the terrestrial ads, and listeners on the Internet hear the online ads. Ad insertion services integrate with the station’s broadcast so there is no need to dedicate extra resources to broadcasting an additional audio feed.
With the future of online revenue growth becoming more promising, now is the time for terrestrial stations to start familiarizing themselves with the digital monetization tools that are available.
