Abacast Inc.

 Michael Dalfonzo, former Vice President of Sales for Spacial Audio, steps into the role of Major Accounts Manager for Abacast Inc.

Previously, Michael served as Vice President of Sales for Spacial Audio where he was instrumental in establishing and building the inside sales team and developing their major new accounts. Michael has held nearly every position in a radio station including Station Manager, Program Director, Music Director and on-air talent.

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SNL Kagen sees a bright future for online radio station revenue growth http://www.snl.com/SNL-Financial/Press_Releases/20091102.aspx . This is great news at a time when terrestial ad revenues are at a decline.

Because of the downward sloping revenues from traditional ad sales, terrestrial stations are accepting the online broadcast space as a viable revenue source. Services such as live streaming, mobile apps, and ad insertion are ways to build monetization for the radio station’s digital initiatives.

One easy and effective way in building online revenue is utilizing an ad insertion service. Ad insertion systems match advertisers with an online audience when broadcasting on the Internet. Basically, online radio ad insertion replaces the station’s terrestrial commercials with online-specific content for the Internet audience. The audience who listens to a radio station over the air hear the terrestrial ads, and listeners on the Internet hear the online ads. Ad insertion services integrate with the station’s broadcast so there is no need to dedicate extra resources to broadcasting an additional audio feed.

With the future of online revenue growth becoming more promising, now is the time for terrestrial stations to start familiarizing themselves with the digital monetization tools that are available.

This DCIA event is scheduled for March 9th at the Cornell Club of New York, from 9am to 5pm. It features keynotes from the top P2P, cloud computing, and social network operators, advertising agencies, sponsor companies, content providers, online ad networks, and Internet service providers (ISPs).

There’s panel discussions, case studies and workshops, plus plenty of time for networking during the luncheon and the cocktail reception.

For those who cannot make it, we’ll be webcasting the conference via our own network through our Flash application designed to show video of the conference as well as the slides presented by the keynotes.

For more information about the event click here